A$AP Rocky Launches 'Mercer + Prince' Whisky Brand Which Sells Out In Minutes

The name is a nod to A$AP Rocky’s favorite cross streets in New York City.

A$AP Rocky has expanded his empire by launching a Whisky brand. As we know, plenty of artists have expanded into the already crowded market, but as for Rocky, the stylish bottle was designed by the rapper himself. 

“I’m so excited and grateful to finally introduce Mercer + Prince to the world,” says Rocky, in a press release. “I have been learning about whisky from all over the world for the past decade and wanted to defy the rules to create something unique, while honoring and respecting industry traditions.”

Mercer + Prince was crafted to defy the traditional norms surrounding whisky production and is a nod to A$AP Rocky’s favorite cross streets in New York City. Mercer + Prince is a blended Canadian whisky influenced by Japanese Mizunara oak, presented in an eye-catching two-cup bottle design; originally a napkin sketch by Rocky.

In March, the multi-hyphenated artist launched Mercer + Prince, co-developed with Global Brand Equities and E. & J. Gallo, which sold out in just a week but has now been restocked at before hitting store shelves later this summer. Priced at $32, the latest batch of Mercer + Prince is expected to go as quickly as the first, so be sure to grab a bottle now.

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