Motha is making money moves!

Keke Palmer continues laying the foundation for her growing empire with a brand-new multi-year deal with online eyewear retailer ZenniZenni. In a statement released today (July 10), the company announced that Palmer is their newest brand ambassador.

Their new campaign, dubbed “Find Your Frame of Mind,” encapsulates Palmer’s infectious personality through fun frames that reflect the heart of each new season.

Just in time for the midyear heat flare, the campaign's first mood, "Summer Love," features bold, colorful eyewear that captures the warm essence of summer style. The frames in the collection are the perfect accessory for showcasing your style when the temps rise.

They come in various trendy colors, including moss green and golden amber, and a variety of sizes that accommodate different faces and occasions. More looks from this campaign will launch this later year.

In a press release Palmer stated, "Anyone who knows me knows that glasses are a huge part of my day-to-day style – they're the perfect accessory. I love my Zenni glasses and how they allow me to express myself through the different moods that make me who I am. Zenni's mission to provide eyewear for everyone is so important. I hope all of these new collections help people feel confident, cool, creative and ready to express their own personal style – no matter what it is!"

"Keke Palmer is such a monumental talent and embodies what it means to be a positive and confident force in the world," said Zenni co-founder and CEO, Julia Zhen. "As a trendsetter, especially when it comes to her glasses collection, we're thrilled Keke is our new ambassador and can't wait to see how she inspires Zenni customers to express their moods and individual style wearing Zennis all year round," per the press release.