Breast Cancer Awareness Month 2021: Five Brands To Shop This October To Support The Cause

These brands are putting their money where their mouth is, so you know exactly how much of your purchase is going towards breast cancer charities.

October is Breast Cancer Awareness month, and plenty of our favorite fashion and beauty brands are supporting the cause. While most are familiar with the pink ribbon motif, many brands are supporting Breast Cancer Awareness this month by donating proceeds from sales to various organizations like Susan G. Komen, the Breast Cancer Research Foundation, and Bright Pink. These organizations help fund research, treat patients, spread awareness, and offer other various forms of support for this important cause.

According to the World Cancer Research Fund International, breast cancer is the most common cancer in women and the second most common cancer overall. However, Black women are 42% more likely to die from the disease than their white counterparts, according to So here at BET we wanted to highlight brands who have committed a portion of their sales, if not all, to various organizations working toward finding breakthroughs in treatment and prevention for October and beyond.

Take a look below at 6 brands who are committed to the fight!

  1. Jimmy Choo

    (Photo: Jimmy Choo)

    Jimmy Choo

    (Photo: Jimmy Choo)

    From October 1st through the end of the year, Jimmy Choo will be donating  20% from the purchase of pink items in the Power In Purpose edit to the Breast Cancer Research Foundation. They aim to meet a goal of $100,000. The Pink Satin mule retails at $975.

  2. Ralph lauren

    (Photo: Ralph Lauren)

    Photo: Ralph Lauren

    (Photo: Ralph Lauren)

    Ralph Lauren's classic sweaters are always a great closet staple. 25% of the proceeds from this pink pony flag sweater, will be donated to an international network of cancer charities. Within the US, proceeds benefit the  Pink Pony Fund of the Ralph Lauren Corporate Foundation. The pink knit sweater retails at $148. 


    (Photo: MICHELE)

    Photo: MICHELE

    (Photo: MICHELE)

    For all the tech lovers out there, MICHELE's Apple Watch band is a great product that is making a difference. 100% of the retail sales from their pink watch bands will go to Susan G. Komen, with a minimum donation of $50,000. The pink silicon band retails at $295.

  4. Bobbi Brown

    (Photo: Bobbi Brown)

    Bobbi Brown

    (Photo: Bobbi Brown)

    Bobbi Brown's perfect pair of baby-pink lip glosses will help support breast cancer research through the BCRF. Bobbi Brown will donate 100% of its purchase price up to $110,000. The Powerful Pinks duo includes the shades New Romantic, a soft true pink, and a sheer coral-toned rose called Love Letter. The glosses retail at $37. 

  5. Estée Lauder

    (Photo: Estee Lauder)

    Estee Lauder

    (Photo: Estee Lauder)

    Estée Lauder's best-selling Advanced Night Repair Synchronized Multi-Recovery Complex has been revamped with a special pink sleeve for October, but its charitable contributions last far beyond just Breast Cancer Awareness month. Proceeds will be donated to the Breast Cancer Research foundation through June 30, 2021 (or until supplies last). 20% of the purchase price (up to $261,000) will be donated. The must-have serum retails at $50. 

Latest News

Subscribe for BET Updates

Provide your email address to receive our newsletter.

By clicking Subscribe, you confirm that you have read and agree to our Terms of Use and acknowledge our Privacy Policy. You also agree to receive marketing communications, updates, special offers (including partner offers) and other information from BET and the Paramount family of companies. You understand that you can unsubscribe at any time.