Big Freedia’s New Makeup Collection is About ‘Being Your Best, Bold, Beautiful Self’

Bold Beats features a number of products dedicated to self-expression.

Big Freedia’s foray into beauty means so much for the culture.

The heralded queen of New Orleans Bounce music and community has introduced her inaugural beauty line, Bold Beats. This collection features alluring nail tips, eyelashes, and a shadow palette.

In a press release, Big Freedia said, “On the road over the years, I saw very little gender-neutral makeup. I thought, why not develop a make-up line that’s for everyone – for all gender orientations and skin tones?” 

This beauty line has been her dream for years, and "to partner with an Afro-centric beauty brand, BLK/OPL, is truly an honor," said the performer.

Big Freedia took to Instagram to share the exciting news about the gender-inclusive makeup line, saying, “It’s finally here! I’m so excited for the launch of my limited edition Bold Beats Collection in collab with @blackopalbeauty 💋💅🥰 💁🏾‍♀️ This collection is all about being your best, bold, beautiful self 😍 I can’t wait to see y’all in these beautiful products!! 😍😍😍🤩🤩🤩 Available now at the link in bio!”

The release of the collection will feature three distinct eyelash styles Yaka Yaka, Ya Best Believa, and Girl Down, two varieties of nail tips Swiggle Wiggle and Just Be Free, and an eyeshadow palette that promises to make a statement. The products range from $12.50 to $16.95.

Fans enthusiastically celebrated Big Freedia's recent business venture in the comments section.

From "YESSSSSSS!!!! Take my money now 😍😍😍," to "We're going to buy whatever it is and whatever it costs. 😍😍❤️🔥 Freedia, you look amazing!"

 BLK/OPL specializes in makeup and skincare for diverse skin tones and offers a range of products to celebrate all ethnicities' beauty. 

Bold Beats can be exclusively purchased on the BLK/OPL website.


Presenter Big Freedia

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