MTV recognizes that the Internet has provided music artists with a new platform through which to reach their audience and to spotlight those who excel within it, the Open, Ongoing and Online Music Awards was created. In the inaugural event, which was streamed online Thursday night from Las Vegas, Lady Gaga won the prize for Most Innovative Artist and Must Follow Artist on Twitter, two top categories on the list.

Willow Smith walked away with Most Viral Dance while Kanye West won Best Tweet for his eloquent "I hate when I'm on a flight and I wake up with a water bottle next to me like oh great now I gotta be responsible for this water bottle."

Winners were selected via online and social media voting and more than three million votes were cast through online, social media and mobile platforms.

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