Roc Nation will run the town during the 2015 NBA All-Star Game weekend, next week in New York City, with Kanye West performing a free concert in Manhattan's Flatiron District alongside Kevin Durant of the Oklahoma City Thunder. The 2014 NBA MVP and five-time All-Star signed with Roc Nation Sports in 2013.

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A flier popped up online announcing the event, the first annual Roc City Classic, as did a dedicated website for tickets and more information. Details are all still very hush-hush, which gives even more reason to believe that the rumored Rihanna appearance may become a reality.

The festivities take place Thursday (Feb. 12) at the Flatiron Pedestrian Plaza, not far from Jay Z’s 40/40 sports bar and lounge.

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(Photo: Christopher Polk/Getty Images for DirecTV)