No one throws a party like BET and in honor of the 50th anniversary of Soul Train and the 2021 Soul Train Awards, BET is doing it big with its first ever Soul Train Awards Weekend! 

“BET is proud to support the communities we serve and looks forward to providing grass-roots experiences beyond the screen that highlight the best in Black culture,” said BET President Scott Mills. “Our partnerships with leading sponsors, community organizations, and talent are all a testament to our ongoing commitment to the Black community.”

Kicking off in New York City on Friday, November 19th, the weekend long events will include a "Leading With Soul" luncheon, presented by Lowe’s and sponsored by Dove, that will honor formidable leaders in Black business such as: Esi Eggleston Bracey, Chief Operating Officer, EVP Beauty & Personal Care at Unilever North America; Louis Carr, President of Media Sales at BET; Cheryl McKissack Daniel, President and CEO, and  Deryl McKissack, founder, chairwoman and chief executive officer of McKissack & McKissack; and Jonelle Procope, President and Chief Executive Officer of the World Famous Apollo.

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“We are excited to honor powerhouse leaders advancing their businesses and communities by following their purpose and soul at our inaugural Leading with Soul Luncheon,” said Kimberly Paige, EVP & Chief Marketing Officer at BET. “BET continues to use its many platforms and reach to spotlight Black excellence. It is fitting to kick off our “Soul Train Awards” weekend in celebration of executives at the forefront, doing the work that ignites positive change in our community.”

Other events for fully-vaccinated guests will include Soul Surprises, a Soul bus that will travel through Harlem (Friday, November 19) and Brooklyn and Queens (Saturday, November 20). Surprise guests will be out delivering prizes and experiences via the Soul Train 50th Anniversary Prize Wheel featuring BET and Soul Train Awards swag, the famous Soul Train Scramble Board plus gift cards to Black owned restaurants that support the community. 

Then on Sunday, November 21, you don't want to miss the chance to break the current Guinness record for the world’s longest Soul Train line built by Lowe’s. RSVP now at BETSoulTrainLine21.com

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We look forward to embracing our audience with a warm “hug” after more than a year of elevated health, financial and mental disparities,” said Staci Hallmon, General Manager, BET L!VE. “We can’t wait to kick off our first-ever “Soul Train Awards” Weekend experience with on-the-ground events specially designed to celebrate the annual tentpole event and the resiliency of NYC.”

For more information on the 2021 “Soul Train Awards” Weekend, go to BET.com/soultrainawards. Join the conversation on social media by using and following the hashtags #SoulTrainAwards and #soultrainweekend.

The Soul Train Awards air on Sunday, November 28 at 8 p.m. ET/PT on BET and BET Her.