Usher’s Nonprofit ‘New Look’ Earns $500K Grant For Financial Literacy Programming

The singer-songwriter continues to dedicate support to under-resourced communities.

Usher’s longtime nonprofit organization, New Look, has been granted $500,000 from the Truist Foundation to fund financial literacy education to under-resourced communities.

Under UNL (Usher’s New Look), the contributions will impact its high school leadership program, focusing on addressing inadequate education surrounding budgeting, credit, and debt, which are affecting young people at “crisis proportions,” according to the press release.

Through UNL’s programming, youth participants gain access to hands-on workshops and guided sessions in professional development, entrepreneurship, healthy financial habits, preparing for postsecondary education, and more.

“Breaking the cycle of poverty and debt is tantamount to the future success of young people, particularly in these challenging times where we see that there are currently 16 million children living in poverty today,” says Careshia Moore, president, and CEO of Usher’s New Look.

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“This is, therefore, a proud moment for Usher’s New Look, and we are so very grateful to Truist Foundation for this transformational grant that will enable us to further our mission and touch the lives of hundreds of young people, helping them prepare for their futures while uplifting themselves and their communities at the same time,” Moore added.

Founded in 1999 by Usher and his mother Jonetta Patton as a private charity in Atlanta, the organization has grown to provide over 50,000 teens with mentorship and leadership programming to unlock their potential amid adverse circumstances.

The Truist Foundation, which provides grants to nonprofits in support of philanthropic efforts, has dispersed a total of $1.5 million in grants to UNL over the course of the five-year partnership, according to the press release.

“Truist Foundation is committed to helping Usher’s New Look advance its mission by empowering young people with access to financial wellness to help them make choices throughout their lives,” said Truist Foundation President Lynette Bell in a statement.

“Usher’s New Look shares in our purpose to inspire and build better lives and communities,” Bell continued. “Their dedication and proven track record in guiding and developing the talent and skills of young people is unparalleled.”

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