Rihanna Breastfeeds Baby RZA in New Savage X Fenty Maternity Underwear Ad

The pregnant beauty mogul is expecting her second child.

Rihanna's Savage X Fenty lingerie brand is premiering a maternity line. The singer and founder, who is expecting her second child, made a gorgeous model as she tenderly breastfeeds her son, RZA—1, in the new advertisement.

"Not ur mama's maternity bras...designed by @badgalriri, approved by baby RZA," read the caption on the brand's Instagram along with three pictures of the singer and her baby boy.

In each of the photos, Rihanna gazes lovingly at her son. In one of the images, she breastfeeds little RZA while wearing a black maternity bra. In another, he takes a break and rests his hand on her breast.

In the images, Rihanna, 35, is wearing her hair long and straight and subtle makeup.

Rihanna and rapper A$AP Rocky are expecting their second child. They have also fueled rumors that they are secretly married.

In a new song,  "RIOT (Rowdy Pipe'n)," featuring Pharrell Williams, Rocky raps, "My wife is erotic, I'm smokin' exotic."

Related: Rihanna's Best Pregnancy Looks 

Last month, Rihanna again channeled her inner model in a red bra and matching underwear. In the caption, she wrote, "New fav's….sheer x group dropping rn! head over to"

She told PEOPLE earlier this year that fashion is her go-to confidence booster.

Related: Rihanna Glows While Posing in Red Lingerie for Savage X Fenty Photoshoot 

"Right now, being pregnant, some days you just feel like, 'Ugh, I just want to lay here on this couch all day.' But when you put on a little face and a little lipstick, you transform," she said at the time. "You put some clothes on, and it's like, when you look good, you feel good. "I've heard that for a very long time, but it's true. It really can get you up off that couch and make you feel like a bad b----."

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