HBCU Frats, Sororities Celebrated In New Reebok Clothing Collection

The Yard Love Collection comes in seven colors that represent the Divine Nine.

Reebok is continuing their United Against Racism initiatives with a new capsule honoring the Divine Nine.

According to Vibe, the new merchandise, named the Yard Collection, will come in seven colorways used by HBCU sororities and fraternities: pink/green, crimson/cream, black/gold, blue/white, blue/gold, crown/gold, purple/gold.

The collection is in conjunction with their launch Reebok initiative, which is donating $25,000 to the United Negro College Fund.

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“As a member of a historically Black Greek organization, January, the founding month of my sisterhood, is incredibly special to me,” says Rebbok’s vice president of apparels, Portia Blunt. “These communities foster a unique bond and heritage of service work that has been maintained for over a century. I am proud to have the opportunity to celebrate and honor the legacies of these organizations and create a capsule many of our team members can tell their personal stories through.”

Senior vice president of U.S. Commercial Sales, John Moore, notes the collection’s goal to “help shine a light on the important efforts of historically Black fraternities and sororities.”

The collection’s campaign features Reebok employees; some are a part of sororities and fraternities.

The collection launches on January 10, with a starting price point of $25, the report says.

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