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In Step With Brea Stinson

From Usher’s tours to H.E.R.’s Grammy moments, the Atlanta-born stylist blends fashion and function to craft iconic looks that move with the music and make history.

When it comes to blending performance, comfort, and undeniable star power, few stylists do it like Brea Stinson. The Atlanta-bred creative has made her mark across some of music’s biggest stages — from designing for Usher and H.E.R.’s electrifying performances to styling icons like Busta Rhymes, Taraji P. Henson, and TLC. With each look, she proves that fashion isn’t just about aesthetics; it’s about functionality, storytelling, and leaving a mark on history.

“Growing up, I dreamt about this,” Stinson admits. “So when those calls come in, it feels amazing. This business can be funny sometimes — there are slow moments — but when the work comes, it’s a reminder that you’re exactly where you’re supposed to be.”

Fashion Meets Function

What sets Stinson apart is her ability to create looks that don’t just wow on the red carpet but move with artists on stage. “I put myself in their shoes,” she explains. “I want women to feel sexy, but that comes from confidence and comfort. If you’re not fussing with your outfit, your natural energy shines.”

That balance has made her one of the most trusted names in styling for live performance, where artists need to feel free, not restricted.

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Pieces That Tell a Story

Walking through Stinson’s racks is like flipping through a history book of pop culture. There’s the replica jacket H.E.R. wore to sing America the Beautiful at the Super Bowl — the original now lives in the Rock & Roll Hall of Fame. Next to it, a pair of pants worn by Saweetie at Coachella, also seen on Lizzo, now available in different colorways on Stinson’s own site.

Each piece carries its own narrative. A lime-green poncho and pants set — thrown on by H.E.R. at her first Grammys almost by accident — turned into a defining moment. A puffer jacket created for Disney’s 100th anniversary paid tribute to The Little Mermaid and raised money for charity. And her confessions tour merch for Usher marked a full-circle moment: from washing wardrobe backstage in 2004 to designing anniversary pieces for one of the biggest albums in R&B history.

From the Archives to the Future

Stinson’s career is filled with artifacts that trace her evolution. There’s the bold red jacket once worn by Justin Bieber during his Christmas album era, and her very first original design: a pink oversized hoodie that landed singer Keri Hilson on the cover of Fader. “It was the first piece I ever designed — from searching for the fabric to putting the pattern together,” she recalls. “To see it on a magazine cover, then look up 15 years later and realize I’ve built an entire career — it’s surreal.”

Always Stepping Forward

Today, Stinson continues to merge her personal aesthetic with performance needs, always making sure her clients feel as good as they look. From crafting museum-worthy garments to designing pieces fans can buy directly from her site, she bridges high fashion and accessibility with ease.

“Fashion is about balance,” she says. “Sexy is confidence, and confidence comes from comfort. That’s what I want my clients to embody.”

In a career spanning tours, award shows, and global stages, Brea Stinson has proven she’s not just styling moments — she’s shaping culture, one look at a time.

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