TikTok Sensation Nates.Vibe Propels Tinashe's 'Nasty' to Viral Stardom

Tinashe’s latest single, 'Nasty,' surges in popularity thanks to Nates.Vibe’s viral TikTok dance, leading to a 48% increase in streams and a spot on Spotify’s Viral 50 USA chart.

TikTok has the power to give music new life, and the social media platform has done that for singer/songwriter Tinashe. Her latest single, “Nasty,” from her forthcoming album, BB/ANG3L PT. 2 — Quantum Baby, is hitting the internet by storm, thanks to a nerdy white man with hips that wind beyond his demographic.

Enter Nates.Vibe, a TikToker known for his island-inspired pelvic thrusts. His video, featuring him dancing to Tinashe's “Nasty,” Has become a sensation. Nates. Vibe's moves have inspired hips worldwide to sway to Tinashe’s words, “Is somebody gonna match my freak?” The combination of the song, Nates. Vibe's unique style and catchy lyrics have gone viral, earning Tinashe the recognition she deserves.

“Nasty” has seen a significant surge in popularity, with over 705,000 U.S. on-demand audio streams recorded from May 10-13, according to data from Luminate. This marks a 48 percent increase from the 475,000 streams recorded the previous weekend. The song has also climbed to No. 30 on Spotify’s Viral 50 USA chart, further solidifying its status as a viral hit.

It’s up for Tinashe and Nate! The singer even joined Nate via green screen to add to the TikTok viral fun. Designer brand Marc Jacobs even tapped Nate and his dance partner for an #ad. You and those hips better get to the bag, Nate!

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