Stephen Curry Teams with Rakuten to Support Black Fashion Designers

The NBA star will rock looks from Black designers during game-day tunnel walks this season.

Stephen Curry is putting Black designers on the map.

The four-time NBA champion has a new partnership with e-commerce site Rakuten to support Black designers from the Black In Fashion Council this 2024 NBA season, as reported by PEOPLE. Curry will host conversations with these designers and sport ensembles from their brands during his tunnel walks on game day.

During Tuesday’s (Oct. 24) opening night of the NBA season that saw Curry’s Golden State Warriors lose to the Phoenix Suns 108-104, he wore the first look of the collab, curated by Pierre Blanc. Other brands will include Advisry, Des Pierrot, Head of State and Savant Studios.

"It's an awesome way to create representation in a field that needs it,” Curry said of the collaboration. “I'm no designer, I'm no fashion mogul, but I know there are creative ways to shine a light on some amazing talent. I'm excited for the world to see these designers on a new stage."

"Most of the designers I've met for the first time. I heard their stories of how they got started in the industry and what inspires them and their brand. I met with Paul Richards, Keith Herron, and Des Pierre in person and saw their excitement on what it means to work on this project together.”

Fans can purchase pieces of Curry’s game day looks on; every month, fresh threads that he wears from the designers will be added to the site.

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