Done Waiting On Corporate, Black Women Are Building Their Own
In case you missed it: the job market is in tatters and Black women have, unsurprisingly, been subjected to the worst of it. Even Ayanna Pressley sounded the alarm late last year.
Though, as the Wall Street Journal shares, Black women are walking away from corporate America and carving a lane all for themselves…and they’re doing it in droves. According to a WSJ report, Black women are launching small businesses at a rate faster than any other demographic in the U.S.
New data from Wells Fargo and research firm Ventureneer show Black women‑owned businesses grew by around 13% last year — that growth outpaces more businesses owned by any other demographic. While many of these ventures are small (think: solo consultancies, creative studios, niche product lines), they’re reshaping their own work lives by turning lemons into lemonade stands.
“Do I want to get back working in corporate, where they’re still going to have my career in their hands, or am I going to bet on myself?” said Erin Giddens to WSJ.
Giddens’ sentiment captured a widely held frustration that many white-collar workers hold: the feeling of having no control over their futures, in a depressing job market.
Unsurprisingly, the pivot out of corporate was born out of frustration: layoffs, stalled promotions, and the feeling that corporate culture is increasingly cold toward Black women have pushed more to bet on themselves.
In a study conducted by McKinsey and LeanIn.org, Black women who were elevated to senior vice president roles fell to 1% in 2025, a number that fell from 4% in 2024. Meanwhile, promotions for all women held steady at 4%, WSJ shares.
In January, the 19th reported that Black women began 2025 with an unemployment rate of 5.4 percent. By the end of the year, that number skyrocketed to 7.3 percent; it’s the highest rate in four years.
Some former managers and senior staffers are turning side hustles into full‑time jobs, while others are launching first‑ever companies after hitting “a ceiling” at work.
However, the entrepreneurial boom doesn’t mean the playing field is suddenly fair. Access to capital remains a major hurdle: Black‑owned startups received just 0.3 percent of U.S. venture funding in 2025, the lowest share in a decade.
Many Black women rely on savings, credit cards, and personal networks of friends and family to get off the ground, and a lot are still running lean, one‑person shops.
“Building something I own may be riskier in the short term and requires real sacrifices, but it gives me more control over my long-term future,” said Giddens.