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BET Awards 2025: The Directors, Stylists, and Choreographers Who Shape the BET Awards

You know the stars, but behind every viral performance and iconic red carpet moment is a squad of Black creatives designing culture in real time—and finally getting their flowers.

Every standing ovation at the BET Awards has a behind-the-scenes origin story.

That jaw-dropping entrance? Thank the creative director.

That perfectly timed hair flip during a step team breakdown? Thank the choreographer.

That gown that broke Instagram? Thank the stylist who pulled it three time zones away and got it FedExed overnight.

For 25 years, the BET Awards have provided more than just a spotlight for Black entertainers—they’ve also created space for the Black creatives behind the curtain. These are the people who dream big, plan tight, and execute flawlessly—often with little credit and even fewer breaks.

It’s time to celebrate the stylists, directors, choreographers, glam teams, and production visionaries who make the BET Awards the cultural reset it is every single year.

  • The Visionaries – Directors & Creative Producers

    From the show’s earliest days, BET has worked with some of the most respected stage and TV directors in the game, many of them Black and/or female, helping shape a show that balances entertainment with editorial precision.

    Jesse Collins (Jesse Collins Entertainment) has become the go-to executive producer for major Black awards shows, from BET to the Grammys. His team helps deliver cinematic spectacle and soul—every single year.

    Fatima Robinson, a legendary choreographer and creative director, has lent her vision to countless tribute performances. If it made you cry and post it on Twitter? She probably touched it.

    They don’t just direct cameras—they direct culture.

  • The Stylists – Architects of the BET Aesthetic

    When Black excellence hits the red carpet, there’s usually a stylist behind it—pinning seams, tightening waists, and praying that custom shoe doesn’t snap on stage.

    Kollin Carter (Cardi B)

    Bryon Javar (Niecy Nash, Coco Jones)

    Jason Rembert (Issa Rae, Lizzo, Daniel Kaluuya)

    Law Roach (Zendaya, Megan Thee Stallion)

    These stylists don’t just dress stars—they shape visual narratives. They define eras. They resurrect archives. They push Black fashion into spaces it’s been historically excluded from—and they do it with a heel on the industry’s neck.

  • The Movement Makers – Choreographers Who Tell Our Stories Through Steps

    You know the dance breaks. The tributes. The viral TikToks. All choreographed by Black geniuses who turn music into motion.

    Sean Bankhead (Normani, Lil Nas X, Victoria Monét) creates routines that live on in GIFs forever.

    Charm La’Donna (Kendrick Lamar, Dua Lipa) brings intensity and narrative to every performance.

    JaQuel Knight (Beyoncé, Meg, Chloe x Halle) delivers power and polish—especially when the stakes are high.

    Choreographers at the BET Awards don’t just hit counts—they deliver messages, whether it’s joy, rage, or ancestral rhythm.

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  • The Glam Teams – Beauty That Honors the Culture

    BET Awards glam is Black beauty at its peak—and the artists behind it deserve the same stage as the faces they paint.

    Tokyo Stylez has laid some of the cleanest lace fronts on stage.

    Mali Magic delivers glowing, melanin-celebrating skin finishes that redefine “red carpet makeup.”

    Kahh Spence and Rokael have become go-tos for artists who want drama and precision.

    These are the creators who know how to sculpt a baby hair like it’s brushstroke art—and set a highlight that hits under every camera flash.

  • Why This Matters

    For decades, these roles were invisible at awards shows. But the BET Awards made sure that the entire ecosystem of Black entertainment is honored.

    And in 2025, more of these creatives are stepping out of the shadows—featured in backstage specials, credited in social posts, and even interviewed on the red carpet. Because it’s long overdue.

    The BET Awards isn’t just a celebration of who’s on stage. It’s a celebration of who makes the stage. From wig whisperers to stage architects, these Black creatives are the reason Culture’s Biggest Night actually looks—and feels—like culture.

    Watch the BET Awards 2025 on June 9th at 8 PM on BET.

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