Snoop Dogg is expanding his business empire into the world of breakfast.
In the footsteps of the Long Beach rapper’s cannabis and wine brands he’s now launching a new cereal called Snoop Loopz.
Fellow Hip Hop entrepreneur Master P revealed the news on Instagram, posting a video of the box design and the caption: “Broadus Foods introduces the best tasting cereal in the game Snoop Loopz.”
“@snoopdogg we’re taking over the grocery stores. Snooploopz.com. The more we make the more we give. #GODisgood #familybusiness Berry delicious Fo Shizzle!”
Accompanying the video was Snoop’s song “Still a G Thang.”
According to ET Canada, the company Broadus Foods was founded by Tha Doggfather (legal name Calvin Cordozar Broadus Jr.) and headed by Master P (Percy Robert Miller Sr.). Additionally, the company already sells an array of breakfast products including cereal, oatmeal and syrup.