Snoop Dogg Announces Launch Of ‘Snoop Loopz’ Cereal

The rapper’s foray into breakfast is a collab with Master P.

Snoop Dogg is expanding his business empire into the world of breakfast.

In the footsteps of the Long Beach rapper’s cannabis and wine brands he’s now launching a new cereal called Snoop Loopz.

Fellow Hip Hop entrepreneur Master P revealed the news on Instagram, posting a video of the box design and the caption: “Broadus Foods introduces the best tasting cereal in the game Snoop Loopz.”

RELATED: Snoop Dogg Gives His Full-Time Blunt Roller A Raise

“@snoopdogg we’re taking over the grocery stores. The more we make the more we give. #GODisgood #familybusiness Berry delicious Fo Shizzle!”

Accompanying the video was Snoop’s song “Still a G Thang.”

According to ET Canada, the company Broadus Foods was founded by Tha Doggfather (legal name Calvin Cordozar Broadus Jr.) and headed by Master P (Percy Robert Miller Sr.). Additionally, the company already sells an array of breakfast products including cereal, oatmeal and syrup.

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