Aerie’s New Unretouched Body Positive Campaign Is Everything

“Share Your Spark” encourages women to love themselves as they are.

Over the years, Aerie has really changed the lingerie game.

Owned by American Eagle, the feel good and price conscious underwear company doesn’t Photoshop their models and they also offer a serious range in sizes (AA to DDD and XXS to XXL) to accommodate the needs of more women.

Now, to continue the message that size is just a number, they’ve launched the “Share Your Spark” campaign. The campaign features 40 ladies — including professional models, celebrities, Aerie designers, bloggers and everyday folks rocking — their undies with sparklers to inspire others to love themselves and their bodies for who and what they are.

“Aerie continues to transform the industry by eliminating retouched photos and encouraging women to discuss important issues like body image, self care and education,” said Iskra Lawrence in a statement.

“What spark do I want to share? Together, we can learn to love our real selves and change the world,” she added.

“Share Your Spark” also encourages fans to join in with the hashtag #AerieREAL. Singer Jordin Sparks (with an ideal coincidental moniker) stepped up to the plate, posting up a video discussing why it’s important to embrace your curves and everything that makes you unique.

“Loving your body in a positive way is so important to me and I know it’s important to all of you. Love yourselves! Embrace every single curve and everything that makes you unique. So share your spark!” Sparks stressed.

This campaign is part of a bigger trend of body positive ads that focus less on conventionally sized and airbrushed models and more on what everyday women actually look like. Last month, we saw Nike’s dope sports bra campaign featuring plus-sized model Paloma Elsesser and Lane Bryant created their #ImNoAngel and #PlusIsEqual campaigns to help shift the narrative, Allure recently noted.

Apparently, these messages of self-love are not falling on deaf ears. A recent study found that women are more accepting of their body type and weight now than ever before.

Loving yourself shouldn’t be a trend but we are always happy to get on board with a message this positive.

Peep the campaign’s official video:

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