The duo already subverted expectations when the audio track dropped on May 20. 

“I came up with this jam a few months back in NYC and off top I knew it was the first one I wanted y’all to hear,” Ty tweeted on May 16. 

The Cali-native teased the single with the Dreamville leader four days later in an interview with Beats 1 radio where he shared that him and Cole hooked up after crossing paths in the studio as Ty was working with Kanye West on his highly-anticipated Yandhi album. 

Amid tenser times in the nation, "Purple Emoji" feels like balm on a wound and is already a contender as this summer’s love anthem for its diverse celebration of real couples and tender lyrics waxing love for all the “day ones."

The two-minute video paints a more intimate visual with vignette-style portraits in various spots around Brooklyn. The clip features a myriad of couples from all walks of life showering each other as the Los Angeles singer-songwriter croons, “what's love if we can't get into it, turn around and make up? / You kept it solid from beginning, baby, you my day one.”

"'Purple Emoji' instantly connected with me on an authentic level; it’s so amazing to hear that sort of vulnerability from artists who are talking about their day ones and a love that we can all relate to," music video director Olivia Rose said in in an press release obtained by Complex. She called the the project a “representative of the full spectrum of love.”

“Purple Emoji” is also the lead single off of Ty Dolla $ign’s third solo studio LP, slated to drop later this year.

Watch the official music video below: