Author and entrepreneur Enitan Bereola wants to make it sexy to be a gentleman again.
His goal is to bring chivalry back into vogue from the hoods of Harlem to the hills of Hollywood. With his new book, “Bereolaesque: The Contemporary Gentleman and Etiquette Book for the Urban Sophisticate,” the 27-year-old, San Jose, Calif., native seeks to school men on the lost art of chivalry and show them how to stand out in the age of Obama, all off the strength of his last name. “
Why shouldn't I break the mold? We live in a society of followers but I was bred a leader and a gentleman,” Bereola told BET.com. “Popular culture is opening its eyes and realizing that manners are indeed relevant. The book walks every man through the stages of ordinary to excellence in just 200 pages.”
The title of the book, “Bereolaesque,” he says, is a term that describes living a lifestyle with class, morals and ambition, all while keeping your fellow man in mind and educating the masses at every opportunity.
Why would Bereola name his book and the newly-minted adjective he uses to describe his style after himself? For one, he is the consummate gentleman in manner and style. And he traces his family line to African royalty that he only mentions when prompted. His paternal grandfather was a chief and his great grandfather was a king in Lagos, Nigeria. But the author insists his book shows that manners are not just reserved for royalty.“’
Bereolaesque’ is for every man and every woman who believe that chivalry is not dead, and individuals who are willing to learn exactly how far something as simple as being a gentleman and proper etiquette can get them in life. Not to mention, ladies are always quite pleased to meet a real gentleman.”
While scandals involving disgraced Detroit ex-mayor Kwame Kilpatrick, Michael Vick and Chris Brown spark headlines and debates worldwide about perceptions of Black men, Bereola believes that it is our individual duty to represent Black culture.
“It's time to wake up people! There are no more excuses. Pull your pants up, treat women right, and throw a suit on," says Bereola. "We have teenage domestic violence disputes, 6-year-old thugs, and gangster politicians. There is a distinguished African American in office. He represents us and more importantly we represent him.”“Bereolaesque: The Contemporary Gentleman and Etiquette Book for the Urban Sophisticate” is available now at Barnes & Noble.