As the fashion world buzzes with excitement over New York Fashion Week, a new collaboration takes the celebration of style to the next level—infusing wardrobes with cultural influences and high-fashion flair.

On Wednesday, February 12, Gap announced its latest partnership with Harlem’s Fashion Row (HFR), a premier agency dedicated to bridging the gap between emerging Black and brown designers and major brands.

“When you're chasing purpose, it doesn't feel like it's been this long,” says HFR CEO Brandice Daniel, who founded the agency in 2007. “I feel just as passionate about what I'm doing today as I did then. I’m grateful for this entire journey.”

The expansive collaboration—debuting on February 14—features 16 pieces priced between $89 and $129, designed by A.Potts, BruceGlen, KAPHILL, N’Gai, and Richfresh. The collection offers a fresh take on classic streetwear staples, including hoodies, jackets, and shirts.

“We really wanted to redefine iconic Gap pieces and bring something unexpected, interesting, and fun. No matter your style, there’s something for everyone in this collection,” Daniel explains.

One standout piece in the collection is the reimagined white button-down shirt, offering a versatile and modern twist on a timeless essential.

“A white button-down works in any situation—whether you're heading out for the evening or into a boardroom,” says Daniel. “These will be the pieces people can seamlessly transition from work to a night out.”

To bring this one-of-a-kind collection to life, HFR handpicked designers from its network who effortlessly embody the essence of Black culture while staying true to the spirit of Gap.

“The designers we selected bring a mix of perspectives, their own personalities, and the DNA of their brands to the table,” Daniel notes.

As a cultural powerhouse, Black fashion mirrors Black culture—it’s bold, original, and effortlessly trendsetting. Daniel sums it up best:

“We're always leading culture. We’re always setting trends. There’s no one in the world flyer than our community. What you’ll see in this collection is bold and unapologetic design that still honors the ethos of Gap.”

Each designer contributes a distinct aesthetic to the collection:

• KAPHILL’s pieces balance self-expression with Victorian and feminine influences.
• A.Potts brings avant-garde utility with grand gestures.
• Richfresh infuses a preppy, tailored aesthetic.
• BruceGlen, led by twin brothers, stands out with vibrant, eclectic colors.
• N’Gai takes a deep dive into denim and indigo.

Before the collection took shape, HFR hosted a brand meeting at Gap’s headquarters in San Francisco, where designers shared personal stories that deepened their connection to the project. The experience was full-circle for some, like KAPHILL, who recalled wearing Gap on her first day of kindergarten, and Richfresh, who worked at Banana Republic while in high school.

Despite the potential pitfalls of brand collaborations—such as selling out, losing creative control, or cultural exploitation—Daniel assures that HFR and Gap’s partnership remains rooted in authenticity.

“We are intentional about the brands we work with, and Gap was genuinely excited to let these designers bring their full creativity,” she says.

Zac Posen, Executive Vice President and Creative Director of Gap Inc., as well as Chief Creative Officer of Old Navy, was actively involved, attending design sessions and showing enthusiasm for the designers' work.

“No one was asked to tone down their vision. Everyone was encouraged to bring their full creativity,” Daniel adds, crediting Gap’s design team for their support.

Gap has been a longtime supporter of HFR, first partnering with the agency in 2019. In 2022, Gap also contributed $500,000 in scholarships to fashion programs at ten Historically Black Colleges and Universities.

Even as DEI initiatives face cutbacks at major retailers across the country, Daniel applauds Gap’s ongoing commitment to inclusivity.

“We get to collaborate with brands that truly celebrate all people. This moment is about showcasing these designers, sharing their stories, and amplifying their power,” she says. “It’s a testament to the strength of community.”

As HFR reaches this new milestone, Daniel hopes it will inspire greater visibility and inclusivity in fashion for generations to come.

“Every time we do a collaboration and it’s incredibly successful, it opens doors for more opportunities—not just for these designers, but for the next generation.”

The Gap × Harlem’s Fashion Row collection will be available on gap.com and in select Gap stores starting February 14.