The hip-hop community is outraged after H&M debuted a racist hoodie campaign which depicted a young Black boy wearing a sweatshirt with the phrase “Coolest Monkey in the Jungle” emblazoned on the front.
At this point, it should be common knowledge that it’s not OK to dehumanize African-Americans and refer to them as monkeys, but clearly someone on the company’s design and styling team dropped the ball. H&M issued a statement, apologizing for the “mistake,” but many people are still questioning the retail company’s judgment.
Since the campaign, a number of celebrities have expressed their distaste. The Weeknd, who has had many partnerships with the store, announced on Twitter that he would be cutting all business ties with the company. Diddy, T.I., Snoop Dogg, Chris Brown have also released statements regarding the matter, as well as shared an updated version of the hoodie, featuring a crown in place of the racist graphics.
“Put some respect on it!! When you look at us make sure you see royalty and super natural God sent glory!! Anything else is disrespectful,” Diddy wrote on Twitter.
Check out all the reactions below.
FUCK H&M.— YG (@YG) January 9, 2018
👶🏿💚 much better @mrchrisclassic. I’m never shopping at h&m ever again. Exactly why I don’t do anything dolce and gabanna, I won’t ever wear it if it’s on set. Ppl are always trying to fuck around on black peoples time and it’s just a bit corny at this point . I don’t have to protest .. just stop buying h&m . And that’s that on that . Hmmph. Sidebar : good thing they aren’t part of a group so we can just boycott them and keep our way of life LOL 😂
H & M (Horrible Merchandise).... We Got Some 4 Y'all Monkey Azz Doe....🤣🤣🤣 pic.twitter.com/cdrJhc4vJN— Plies (@plies) January 9, 2018
(Photo from left: Roy Rochlin/FilmMagic, Jason LaVeris/FilmMagic, Alberto E. Rodriguez/Getty Images)