Offset Gives Emerging Artists New Platform To Share Music And Get Paid

<<enter caption here>> at The Forum on June 14, 2017 in Inglewood, California.

Offset Gives Emerging Artists New Platform To Share Music And Get Paid

AXSD is a solution for artists during the coronavirus pandemic.

Published September 11th

Written by Paul Meara

Offset is teaming up with Axis Relay to create live and virtually streamed events through a new production company.

AXSD is the Migos member’s partnership with the Atlanta-based recreational technical center and is a response to the COVID-19 pandemic and the way it has impacted artists. According to Allie Young, CEO of Axis Replay, the coronavirus has limited entertainers’ ability to tour for their fans.

“The AXR+EXP Concert Series will be the new standard for live and virtual performances,” says Young. “Our company’s mission is to create experience-focused activations and that has translated well into streamed productions. Being a part of the music, entertainment, gaming and sports ecosystem, it made a lot of sense for us to leverage our experience and expertise to reconnect the industries that have been devastated by this pandemic.”

RELATED: Offset Gives His Thoughts On Being Labeled The ‘Real Star’ Of The Migos

AXSD’s virtual events has previously produced hybrid events, which include a virtual prom with actor and comedian Desi Banks and the Twitch-partnered HBCU Esports League.

AXSD produced a hybrid concert in June 2020 with YK Osiris, combining a live stream music performance and an intimate studio viewing, which was COVID-19 compliant.

35,000 virtual viewing tickets were sold to the event, while less than 50 attended the actual live performance. 

“Artists do not want to perform in an empty room and a camera,” Offset’s business manager Latabia Woodward says. A performance is only as good as the experience shared with fans. What people tend to forget after months of zoom meetings, hours on streams, and isolation is that fans want a connection.”

Offset’s new partnership starts September 11, 2020. The AXR+EXP Concert Series, which will feature new and emerging artists performing live on FutureStream for ticket holders.

Tickets may be purchased here.

Photo: Scott Dudelson/Getty Images


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