Dwyane Wade to Launch Underwear Line

Dwyane Wade to Launch Underwear Line

Wade will also join advisory board for Naked brand.

Published June 22, 2015

(Photo: Jason Miller/Getty Images)

Dwyane Wade has partnered up with underwear brand Naked to launch his own line of innerwear in 2016. The Miami Heat star has also landed an influential role within the company, as he’ll sit on the advisory board as the brand launches its “Role Models” campaign this summer to celebrate “men and women who live inspiring and authentic lives.”

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With his skills on the court and his dedication to helping at-risk youth through his Wade’s World Foundation, Wade certainly fits the bill.

“When I first discovered Naked, I immediately loved the brand name as well as the fit and feel of the underwear,” Wade said. “Naked is taking innerwear to the next level and I look forward to helping them build the brand and the business.”

Wade will sit in as creative director for his own line of innerwear, which will include underwear, undershirts, and sleepwear for men and boys.

“He exemplifies the authentic character and personal success story that is core to the Naked brand,” Naked’s CEO Carole Hochman said of Wade’s influence. "I admire his commitment to style, the success of his other fashion and apparel partnerships and his intent to identify and partner with the emerging brands that will be the leaders of tomorrow. Dwyane is a proven champion on the court, but he also has a passion for style. The more I have gotten to know him and his strong personal sense of fashion, the more excited I am to work with him to create extraordinary products together."

Styles for men and women are currently available at Nordstrom, Hudson’s Bay Co., Holt Renfrew, and wearnaked.com.

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Written by Dorkys Ramos


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