Beyoncé called a 9 a.m. meeting of the BeyHive today and cc’d the rest of us. Her mandate: “Embrace your past, but live for now.”
The directive came via a 60-second spot for her Pepsi campaign that has the mega-star rehearsing a routine for her latest leak, “Grown Woman” (snippets sprung loose on the Internet last night).
Surrounded by mirrors, Bey stops to take that iconic sip of soda and suddenly she’s appearing in her reflection as “Bootylicious” Bey and “Crazy in Love” Bey and “Single Ladies” Bey.
Of course, on message with her “Bow Down” Bey, present day, “Grown Woman” Bey obliterates older versions of herself in a scene complete with Matrix-style shattering of glass. Respect that.
"Grown Woman" Bey married Jay-Z on this day (April 4) in 2008.
The Pepsi campaign is reportedly worth $50 million and includes a budget for whatever artistic endeavors 2013 Baddie Bey wants.
Previously, she revealed Andy Warhol-esque artwork — three tiles are her face, the fourth tile is a Pepsi can — with a Facebook post: "Pop Art inspires me to Live for NOW."
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(photo: Courtesy PEPSI)
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