Now in it's 17th year, the interactive, film and music festival brings in thousands of attendees every March, earning Austin millions in revenue, more than any other event in the Texas city. Its growth in foot traffic and popularity has also landed music juggernauts like Kanye West, Jay Z and Justin Timberlake in past years.
This year's SXSW festival will be held March 11-16.
Future is currently prepping the release of his Honest LP and will likely perform cuts from the project. Chance is scheduled to headline the City of Chicago Showcase Tuesday, March 11 from 8 p.m. to 2 a.m.
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(Photos from left: Rick Diamond/Getty Images for BET, Bennett Raglin/BET/Getty Images)