Kendrick Lamar Breaks Spotify Record With New Album

Rapper Kendrick Lamar has joined forces with Reebok.
The Grammy-nominated rapper will design a collection of sneakers [trainers] and help the sports brand develop programs aimed at keeping kids off the streets.
"Reebok has a history of helping kids in the community realize their potential is limitless," the 27-year-old US star said. 
"I saw what the brand was doing, and I wanted to be a part of it and make it even stronger. 
"It's as simple as that. Kids that listen to my music are looking for inspiration. It's important that I continue that message in anything I represent."

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Kendrick Lamar Breaks Spotify Record With New Album

To Pimp a Butterfly was streamed 9.6 million times in just one day.

Published March 17, 2015

Kendrick Lamar's sophomore album, To Pimp a Butterfly, was released on Sunday night, shocking many of the rapper's fans. To show just how eager they were for new music from K Dot, the album set a new Spotify record after just one day on the Internet.

| MUSIC STARS REACTING TO KENDRICK LAMAR'S TO PIMP A BUTTERFLY |

According to Complex, the highly praised LP was streamed 9.6 million times on Spotify yesterday. The previous mark for the feat was Drake, who set the bar with his most recent releaseIf You're Reading This It's Too Late.

Lamar's latest offering is currently available across all digital retail platforms, including iTunes and Amazon. Physical copies of To Pimp a Butterfly will hit shelves later this week.

Click here for tickets to see Kendrick Lamar perform live at the 2015 BET Experience.

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(Photo: Splash News/Reebok)

Written by Moriba Cummings

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