Kendrick Lamar Unveils 'King Kunta' Video in Times Square

WEST HOLLYWOOD, CA - MARCH 24:  Recording artist Kendrick Lamar performs at #GETPUMPED live event. Reebok And Kendrick Lamar Take Over The Streets Of Hollywood, Fusing Fitness And Music With A Ground-Breaking Event on March 24, 2015 in West Hollywood, California.  (Photo by Chris Weeks/Getty Images for Reebok)

Kendrick Lamar Unveils 'King Kunta' Video in Times Square

The TDE superstar brought his latest video to the New York City landmark.

Published April 1, 2015

Lately, everything in the career of Kendrick Lamar is an event of epic proportions. His third studio album, To Pimp a Butterfly, dropped on March 16 and has been called an instant classic; K Dot surprised fans last week in Hollywood when he delivered a surprise performance; and now the video for his single "King Kunta" arrived in Times Square via the Beats by Dre billboard.


A cryptic tweet from Kendrick Lamar earlier in the day read: "King Kunta. Video. NYC. Beats Billboard. 46th and Broadway. 6PM." And that's exactly where everyone piled in to watch the main event. The video, directed by X (also known as Little X), shows Kendrick in his element from swap meets to low riders. Even in the midst of fame, Kendrick keeps it authentic.

Check out some Instagram clips of the premiere here and watch the official music video below!

See Black Hippy (Kendrick LamarScHoolboy QAb-Soul and Jay Rock) live in L.A. at the 2015 BET Experience, L.A. June 25-28. Click here for tickets. is your No. 1 source for Black celebrity news, photos, exclusive videos and all the latest in the world of hip hop and R&B music.

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(Photo: Chris Weeks/Getty Images for Reebok)

Written by BET-Staff


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