Big Sean recently took a break from a packed touring schedule to pilot a new campaign.

On Thursday (Aug. 21), the rapper along with his charity, the Sean Anderson Foundation, former Detroit Mayor Dave Bing, and Ford Motor Company, premiered the Men of Courage campaign, focused on changing the perception of Black men in America, “one story at a time.”

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The day-long launch event was held at the Charles H. Wright Museum of African-American History, and was hinged on personal challenges, as well as turning points. The kickoff brought together 50 men, ranging from ages 20 to 70, to share personal stories of struggle. 

Ford Motor Co. plans to expand the storytelling campaign to other states and cities. 

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(Photo: Monica Morgan)