Something we're told is that the KarJenners are very good at moving product. The metric for KarJenner-adjacent projects' success, such as Kylie Cosmetics, Good American, and KKW Beauty, is the time in which it takes for entire drops to sell out. Such sold out drops have driven entire plot lines on Keeping Up, wherein a KarJenner appears to be very nervous before ultimately reaching their goal.
The myth of sold out drops has been shattered with the Jenners response to a lawsuit filed by the photographer whose photos of Tupac were plastered on Kendall + Kylie Collection "vintage" T-shirts. And the karmic justice that led to the response is just too good.
Photographer Michael Miller filed a lawsuit against Kendall and Kylie, as his two photographs of Tupac were used on their most disastrous drop yet. He was seeking statutory damages of up to $150,000 per photo in addition to any profits made off the shirts. Page Six reports that the brand filed a statement saying, “The allegations made are completely false and the lawsuit is baseless. There has been no infringement or violation of anyone’s rights.” The statement noted that the images were obtained from a "company that had a valid license to sell them." They also report that a mere TWO Pac shirts were sold. This information is surprising in light of the fact that there was a "low stock" alert slapped on the product prior to them being quietly pulled from retail and scrubbed from all socials.
So only two shirts sold, but a low stock alert was employed... hmm, we're not the best mathematicians, but this just isn't adding up. If they were willing to be shady about T-shirt stock to ostensibly move product quicker, what other measures could they have taken in order to hawk items?
If Vetements admittance to the "policy of scarcity" model is any indication, it's entirely possible that others brands are employing the same idea, namely the KarJenners, whose products are built around hype. "We always supply less than the demand, so we’re always sold out. It’s easier to sell one piece less than the market wants, so you are sold out rather than to sell a piece extra, and it doesn’t sell. This is why we’ve been doing this and it’s been working so far. The point is if you go to see clothes on sale, it means there was more supply than there was demand," Vetements' Guram Gvasalia once said.
We will continue to keep you updated on the details of this lawsuit as more information becomes available.
(Photo: Jerod Harris/Getty Images for FVA Productions)