Just when you thought Columbus Day 2017 would be a quiet one…le sigh.

ICYMI: The internet is enraged by Dove’s latest Facebook ad depicting a Black woman transforming into a white woman all in the name of body wash. How’s that for good clean fun? Kidding.

Nonetheless, many celebs have spoken out calling the brand tone-deaf for their insensitive marketing gimmick across all social media platforms. But actress (and former Dove model) Danielle Brooks took it a step further by penning an eloquently written piece for Lenny Letter to share her candid thoughts:

“You want me to believe being black isn't clean? You want me to believe that black = dirt and white = purity and using your soap will make me clean? Got it. You're telling me my skin, the deep, rich melanin that I was born with and cannot change, is filthy. Got it. That's painful. That stings.

“In the past, you have shown your commitment to 'thoughtfully representing women of color.' I even participated in one of those ad campaigns myself, and I was proud to be a part of it. Do you regret taking that feeling from me?”

“You were disrespectful, Dove. Thank you for the apology, because I was hurt by this. Thank you for reminding me that it's not only about seeing more representation. The way in which we see representation is what truly matters. And thank you for reminding me that the whispering monster still lives, that it has not been vanquished. Thank you for reminding me that the 'Black Girl Magic' and 'My Melanin Is Poppin' T-shirts and jewelry I rock aren't just statements of pride. They are armor, armor against the sneak attacks like the one I experienced over my breakfast yesterday.”

Whew! We couldn't have said it better ourselves. It's sad that this conversation is still an ongoing one, but we hope with the reminders — especially from famous actresses — brands will finally get it.