Still Winning: Fenty Beauty Was Named One Of The Best Inventions Of The Year

Still Winning: Fenty Beauty Was Named One Of The Best Inventions Of The Year

Beauty for all.

Published 3 weeks ago

Fenty Beauty strikes again — and this time they made Time's Best 25 Inventions from 2017 amongst other hot items such as, Apple's iPhone X and Fidget Spinners.

The inclusive shade range (and easy-to-use products) really made the newbie brand stand out in a big way. There are 40 different foundations shades shown on diverse models, which is something a beauty line had sadly not taken into account before.  

“Makeup is like a secret weapon,” Rihanna told Time. “It can go from very subtle to a complete transformation. It was important that every woman felt included,” she says, noting that she had “100% involvement” in the development process (alongside parent company Kendo).  

Let's not forget Bad Gal RiRi's beauty line was valued at a whopping $72M in the first month of sales. "I love challenges," she continues. "So, I’m going to continue to have fun and push the boundaries in this industry." 

Ain't no stopping her now! 

Swatched to perfection by @cocoaswatches. Tag a friend who could use the #GALAXYPALETTE for the holidays!

A post shared by FENTY BEAUTY BY RIHANNA (@fentybeauty) on

With the holiday's coming up the Fenty Beauty Galaxy Eyeshadow Palette ($59) is a must-have. We can't wait to see what else Rihanna has in store, especially since 2018 is just around the corner.

Go ahead RiRi, we see you!

Written by Brianna Allen

(Photo: fentybeauty.com)

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