The inclusive shade range (and easy-to-use products) really made the newbie brand stand out in a big way. There are 40 different foundations shades shown on diverse models, which is something a beauty line had sadly not taken into account before.
“Makeup is like a secret weapon,” Rihanna told Time. “It can go from very subtle to a complete transformation. It was important that every woman felt included,” she says, noting that she had “100% involvement” in the development process (alongside parent company Kendo).
Let's not forget Bad Gal RiRi's beauty line was valued at a whopping $72M in the first month of sales. "I love challenges," she continues. "So, I’m going to continue to have fun and push the boundaries in this industry."
Ain't no stopping her now!
With the holiday's coming up the Fenty Beauty Galaxy Eyeshadow Palette ($59) is a must-have. We can't wait to see what else Rihanna has in store, especially since 2018 is just around the corner.
Go ahead RiRi, we see you!
For the past 10 years, Yusef has been dictating all of the beauty trends we emulate via his most famous client, none other than Rihanna. He started out his career as a performer, but he ended up behind the scenes. In Hairstory, he details his rise in the industry from aspiring singer to creative directing the hair for Fenty x Puma.