How many times do cosmetic companies have to mess up their makeup lines before one of the heads finally gets it?
Ugh, we’re so tired of this. See, Yves Saint Laurent thought they would be all inclusive of different skin complexions, except – whether intentionally or not – decided to make a large population of women feel left out.
YSL trotted out six different concealers in their brand new All Hours Concealer line (yeah, only six) and not one of them were even close to usable for women with dark skin.
What made them look even dumber was that they even included the arm of a dark woman and the darkest shade, “mocha”, was waaay too light for her.
SMH. Good job. Way to subliminally make darker-skinned women again feel left out.
Someone needs to call up Rihanna, who’s made a public campaign of demanding that makeup companies include ALL skin colors. Her Fenty line has more than 40 different shades, and yes, all women are able to find a concealer that closely matches their skin color.
Luckily, this YSL ad didn’t get past Twitter. They called out all the BS. See what they had to say below.
Lol idk how many times/ways we gotta say this: throwing a dark skinned model/arm in your ad doesn’t make it “diverse” if the products don’t work for them🗣🗣🗣 https://t.co/oCKMFNA1Hf— CocoaSwatches (@CocoaSwatches) January 5, 2018
YSL was like here’s that damn diversity y’all wanted..... with no effort looolll all they did was hire a dark skinned girl not even provide a makeup that catered to anything close to her shade pic.twitter.com/Gw4RAl2Gp1— astraea🕊 (@souljabowie) January 5, 2018
I’m not comfortable with this... pic.twitter.com/3SU79WKQg4— Jenn (@JennMUA) January 4, 2018
Is Mocha really the darkest shade? That’s like the colour of my palms.— 🍒 (@umelisabeth) January 5, 2018
(Photo: Dimitrios Kambouris/Getty Images for FENTY PUMA by Rihanna)
For the past 10 years, Yusef has been dictating all of the beauty trends we emulate via his most famous client, none other than Rihanna. He started out his career as a performer, but he ended up behind the scenes. In Hairstory, he details his rise in the industry from aspiring singer to creative directing the hair for Fenty x Puma.