Here's How Fashion Nova Plans To Take Over The Beauty Industry

backstage ahead of the Stella Jean show during Milan Fashion Week Spring/Summer 2016  on September 23, 2015 in Milan, Italy.

Here's How Fashion Nova Plans To Take Over The Beauty Industry

From Fashon Nova 'fits to Fashion Nova faces.

Published July 23, 2018

Fashion Nova is expanding their business, and it’s bound to have celebrities breaking their necks to be ambassadors!

For those who may live under a rock and don’t know, Fashion Nova is best known for their Instagram-worthy bodycon dresses, fitted jeans and, more recently, their new line of menswear. 

After expanding their growing business, driven mostly by Instagram ambassadors, the budget-friendly fashion brand is now looking to triple their mega business with its own beauty line. 

That’s right, #NovaBabes! The business is working to become a one-stop shop for all your lifestyle needs. 

“We are transforming into a one-stop shop lifestyle destination,” the famously private CEO Richard Saghian told

The new extension, Nova Beauty, will make its debut soon with an estimated launch date of late this year or early next. 

The goal is to expand their makeup collection with name brands similar to Sephora.

We’re sure the company's ambassadors will be overjoyed. 

What do you think of the expansion? Let us know in the comments section. 

Written by Tweety Elitou

(Photo: S. Alemdar/Getty Images)


Latest in style