BigXthaPlug doesn’t whisper. He roars. The Fort Worth native has emerged as one of the loudest, proudest, and most captivating voices in hip hop today—and at the 2025 BET Awards, his Best New Artist nomination is proof that Texas rap is not just back, it's booming.

If you’ve heard a BigXthaPlug track, you know that voice: gravel-throated, thunderous, unmistakable. It rumbles over every beat, commanding attention like a freight train pulling into a house party. But beyond the voice is a rapper with bar-for-bar substance, swagger, and Southern charisma that blends old-school street storytelling with new-school internet savvy.

BigX came up independently, grinding through the regional circuit before exploding with the 2023 hit “Texas.” A hard-hitting anthem soaked in Lone Star pride, the track became an instant cult favorite. His delivery? Aggressive, chest-out, unapologetically Texan. The video? All slabs, grills, and neon-lit chaos. But even while it went viral on TikTok and reels, it didn’t feel manufactured. It felt lived-in.

What makes BigXthaPlug stand out isn’t just his voice—it’s his range within a specific aesthetic. He makes music for gym rats, car shows, and late-night kickbacks. Whether he’s flexing over trunk-knocking production or slowing things down to spit about loyalty and pain, his energy is consistent: raw and real.

Tracks like “Back in My City,” “Safehouse,” and “Mr. Trouble” show that he can oscillate between being the party starter and the street preacher. His debut project, Amar, was full of surprises—beats that drew from classic Texas production, updated with trap and drill flourishes. It didn’t feel nostalgic; it felt evolved.

Culturally, BigX is reviving a lane that’s been quiet in mainstream rap: true regionalism. He doesn't dilute his Southern accent, doesn’t cater to radio trends, and doesn’t care if you catch every slang term. That confidence has won him fans from Atlanta to LA. He reminds listeners of early-era Scarface, Lil’ Keke, and Trae tha Truth—but he’s carving out his own path in that lineage.

And his style? As bold as his bars. BigX pulls up in oversized denim, layered chains, custom tees, and unapologetically loud fits that scream Fort Worth pride. He’s part of a new class of rappers unafraid to be big—literally and figuratively—in a genre that’s often preoccupied with image over impact.

The BET nod recognizes that impact. He might not have Top 40 hits yet, but his cultural footprint is undeniable. College campuses are chanting his lyrics. DJs are using his hooks for intros. And other rappers? They’re watching closely.

What’s next for BigX? More tours, rumored collaborations with Southern legends, and a deluxe album drop that might include some of his grittiest work yet. He’s hinted at working with artists like Moneybagg Yo, and there's industry buzz around him hitting festival stages this summer.

Whether or not he takes home the Best New Artist trophy, BigXthaPlug is already a winner for the Southern rap scene. He’s loud, he’s local, and he’s lit. In a hip hop world often chasing polish, BigX brings back presence.

And that presence? It's impossible to ignore.