Snoop Dogg is diversifying his bag– again. The 51-year-old rapper is now getting into the pet accessory business.
On November 17, Snoop announced his latest venture Snoop Doggie Doggs. The pet accessory line was created in “partnership with SMAC Entertainment and Little Earth Productions, Inc.– a leading manufacturer of licensed fashion accessories and apparel.”
The new accessory line for furry friends will offer luxe goods for canines and felines in hopes of inspiring pet owners to treat their four-legged treasures like royalty on a daily basis.
"If my dogs ain't fresh, I ain't fresh. These dogs and their apparel are a reflection of Tha Dogg himself, so they gotta look the role of a Top Dog, ya dig?!?!" Snoop Dogg said.
Snoop Doggie Doggs’ accessory line will offer clothing, plushies, bowls and leashes for canines and cats. The pet swag dropped on November 15 and can be purchased online at the website and on Amazon. The site offers extensive collections, including "Off The Chain," "Boss Lady," and "Throw a Dogg a Bone."
Snoop Doggie Doggs is dedicated to giving pets a comparable lifestyle as their owners.
"Snoop Dogg was, without a question, the most fitting and amazing partner we could think of in the dog and pet space," said Rob Brandegee, Co-Founder of Little Earth Productions, Inc. "Snoop's personality and authenticity are undeniably evident in our creative pet product offerings, and we couldn't be more thrilled to share the new Snoop Doggie Doggs' brand with you ahead of the holidays – it's the perfect holiday gift for pet owners this season. Talk about a holiday treat."
Clothing sizes will range from size XS-XL as well as the 'big dog' size, with the entire lineup retailing from $14.99 to $99.99.
"Having worked with Snoop for the better part of two decades, it's always been about expanding his brand while remaining authentic to his consumers and fans," said Constance Schwartz-Morini, CEO of SMAC Entertainment. "The launch of Snoop Doggie Doggs is the perfect addition to the Broadus empire."