There’s sitting front row; then there’s sitting front in style like a true boss.

As Pharrell Williams sat front row at the Loewe’s Spring 2024 fashion show in Paris alongside his wife Helen Lasichanh and their son, Rocket Williams, on Saturday (June 24), the new Louis Vuitton creative director redefined a classic accessory that is often notably showcased in music videos by iconic trap artists.

According to Footwear News, the bright yellow gold Speedy duffle that Pharrell carried—which features the brand’s white signature monogram— is the musician’s first bag that he has designed since joining the fashion house. It debuted at the brand’s spring 2024 runway show on June 20, where Megan Thee Stallion, Rihanna, and Tyler the Creator were among the attendees.

But this is no ordinary bag. Hypebeast reports that the handbag is estimated to be 1 million EUR. Why, you ask? The duffle features handmade crocodile leather, yellow gold Cuban link chain accents, and a diamond-coated charm.

Stacking up against a boss bag like this one might be hard for some, but it was a piece of cake for the Grammy-award-winning musician. He was effortlessly flawless from head to toe.

The Neptunes co-founder donned an oversized double-breasted black blazer while layering diamond and gold necklaces and a fun pair of diamond-encrusted sunglasses. Known to always wear a hat, Pharrell added a personal touch to his fit by wearing an embroidered baseball cap from his brand, Humanrace.

Leaving no thread unturned, the “Frontin’” rapper’s choice of footwear was just as captivating. He sported a pair of boot pants from Loewe’s spring 2024 men’s collection. The boots –designed by Jonathan Anderson– resemble a pair of trousers that connect to a round-toe base at their hems.

Paris Fashion Week extends from June 21 to June 25 and features runway shows from Dior, Givenchy, Christian Louboutin, Loewe, Hermès, and Marine Serre.