It's been hard to escape the media circus that is the Karadashian-West's lately. With Kanye headlining his Saint Pablo tour, the drama surrounding his New York Fashion Week show and North West simply existing, it has been a busy September for America's chicest brood. 

But just in case you might have thought that you had seen enough of them, Kanye pops up on W Magazine's October cover. 

We know the self-proclaimed genius is really happy about appearing with the likes of Halle Berry, Jodie Foster and Kit Harrington, being dubbed "The New Royals" by the fashion publication. You can't tell of course, because he is wearing his signature scowl. As we know, "smiling just wouldn't look as cool." 

Kanye wears a pastel hued hoodie, a look of his that he pushes personally as well as for the Yeezy brand, and was styled by the legendary Edward Enniful and shot by Mario Sorrenti. We are sure that he had a healthy amount to say concerning the creative direction, though. Following an appearance on Harper's Bazaar's September cover, we can't wait to see what mag he will land on for November.