It's no secret that shopping for makeup as a women of color has been a challenge in the past.
Which is why regardless of what you think of her, Rihanna dropping Fenty Beauty was so monumental. Women who previously were disregarded from the makeup market, specifically foundation, finally were able to find their perfect match.
Clearly, it's no coincidence that magically the rest of the industry has been trying to promote their "variety" of foundation shades. Insert several side eyes and eye rolls here.
Beyond being late, we assume they're trying to capitalize off the fact that many of Fenty Beauty's darker shades are sold out.
However, throwing shade won't get your far. Especially when it comes to Black beauty consumers. Most recently, Make Up For Ever shared an Instagram post mentioning that they've BEEN had 40 shades. Yikes!
Oh, no they didn't! While they didn't mention any names, we can only guess who this post was targeted at. And the internet wasn't here for it at all — peep some of the Instagram clapbacks via @TheShadeRoom below:
Sadly, Make Up For Ever isn't the only one bragging about their shades "for all skin tones," NARS had time to try it too.
We previously wrote the below on the touchy subject:
"In the end, Fenty Beauty has already proved to be iconic, and this is only the launch. There is hopefully much more in store for the future of this brand, and seeing Black and brown people light up at the fact that they're included in the mainstream beauty conversation is nothing short of #BlackGirlMagic."
Long story short: do better, y'all.