Brooklyn drill isn’t new—but the crew known as 41 is bringing something undeniably fresh to the genre. A collective of young artists—including Dee Billz, Kyle Richh, Tata, and others—41 has exploded onto the scene with their signature brand of drill: chaotic, witty, social media-savvy, and authentically New York. At the 2025 BET Awards, they’re up for Best New Artist, and for good reason.

In an industry where rap crews often feel manufactured, 41’s appeal lies in their raw chemistry and true-to-the-block energy. They don’t just collaborate—they feed off each other like they grew up freestyling on the same block. Their tracks feel competitive, their bars never play it safe, and their visuals are often low-budget but high-impact—shot in stairwells, corner stores, and rooftops, always keeping it gritty and real.

But what really sets 41 apart is their mastery of the digital era. These artists didn’t wait for a label to hand them a platform—they built one on TikTok, YouTube, and SoundCloud. Snippets of unreleased tracks generate millions of views, fan edits flood timelines, and their ad-libs have become memes in their own right. Whether it’s a viral dance to a drill remix or a freestyle that sparks a TikTok trend, 41 knows how to move in the algorithm age.

That said, don’t mistake virality for gimmick. Lyrically, they keep it tight. Their punchlines are slick, often laced with humor, New York slang, and clever disses that echo the spirit of battle rap. In tracks like “Beckham,” “Opp Huntin,” and “Don’t Panic,” you get the full 41 experience: relentless energy, layered flows, and the sense that these guys are trying to out-rap each other—just as much as the competition.

Their presence is disruptive in the best way. While much of mainstream hip hop is leaning into genre-blending and melodic trap, 41 stays raw. In a music landscape that’s increasingly polished, they remind audiences what true hunger sounds like. They’re not chasing pop charts—they’re storming them.

41 also represents the next wave of Brooklyn rap. They follow a lineage that includes Pop Smoke, Fivio Foreign, and Sheff G, but they’ve added their own flavor. Where Pop Smoke brought grit and Fivio brought swagger, 41 brings personality—drill music with jokes, callouts, and charisma. They’re bringing fun back to a genre often framed only in violence and street codes.

Their BET nomination is a significant moment—not just for them, but for the culture. It shows the industry is finally acknowledging what the streets and social feeds have been saying: 41 is next. And like any great movement, it’s bigger than the music. They’ve built a brand, a look, and a lifestyle that fans are following in real time.This isn’t just a drill group. This is a cultural moment. This is 41.