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Rihanna Slated To Perform At 2023 Super Bowl Halftime Show

‘Rihanna is a once in a generation artist,’ says the NFL’s head of music.

The NFL tapped megastar pop singer Rihanna to perform the halftime show concert for Super Bowl LVII on Feb. 12  at State Farm Stadium in Glendale, Ariz.

Apple Music, the NFL and Roc Nation made a joint announcement Sunday (Sept. 25) afternoon. A social media post shows Rihanna’s hand holding an official league football with the caption “Let’s Go.”

DPS with Roc Nation and Jesse Collins will produce the telecast, serving as executive producers while Hamish Hamilton serves as director. Roc Nation is also doubling as the strategic entertainment advisor for the live performance.

Super Bowl LVII marks the first time that Apple Music will be the presenting sponsor of the event. The tech company replaces Pepsi, which sponsored the show for the past 10 years.

"Rihanna is an incredible recording artist who is a favorite for many millions of Apple Music customers around the world," said Oliver Schusser, Apple's vice president of Apple Music and Beats.

He continued: "We're excited to partner with Rihanna, Roc Nation and the NFL to bring music and sports fans a momentous show — what an incredible artist for the inaugural Apple Music Super Bowl Halftime Show."

RELATED: Rihanna Is America’s Youngest Self-Made Billionaire

Seth Dudowsky, NFL’s Head of Music, welcomed Rihanna to the Super Bowl’s iconic music stage. Legendary artists who performed at halftime shows include Michael Jackson, Prince and Stevie Wonder.

"Rihanna is a once in a generation artist who has been a cultural force throughout her career,” he said. “We look forward to collaborating with Rihanna, Roc Nation and Apple Music to bring fans another historic Halftime Show performance."

An average of 103 million viewers tuned into the 2022 Super Bowl halftime show, which featured an amazing lineup of performers: Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, Kendrick Lamar and 50 Cent. That concert marked a 7 percent increase from the previous year’s performance by The Weeknd.

RELATED: Mary J. Blige Wins Emmy For 2022 Super Bowl Halftime Performance

The 2022 show won outstanding variety special (live) at the first night of the 2022 Creative Arts Emmy Awards. That show made history as the first time the Super Bowl halftime show won an Emmy in this top category.

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