H&M Closes All South African Stores After Fallout Over Racist Ad

MIAMI BEACH, FL - JANUARY 09:  A customer carries H&M clothing store bags on January 9, 2018 in Miami Beach, Florida.  H&M apologized on Monday after the Swedish clothing retailer's website in Britain showed a black child model wearing a hooded sweatshirt that said "coolest monkey in the jungle."  (Photo by Joe Raedle/Getty Images)

H&M Closes All South African Stores After Fallout Over Racist Ad

Six store locations were previously trashed by a group called the Economic Freedom Fighters.

Published January 14th

H&M has temporarily closed several of its South African stores this weekend after protests erupted over a racist image of a young African American boy wearing a sweatshirt reading “Coolest Monkey In The Jungle.”

According to Reuters, on Saturday (January 13), demonstrators from the Economic Freedom Fighters gathered at six different H&M locations in and around Johannesburg.

Video below shows protesters knocking over displays.

In another video police officers are seen firing rubber bullets to disperse the protesters.

Below was H&M's statement on the matter.

Written by Paul Meara

(Photo: Joe Raedle/Getty Images)

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