ICYMI: Rihanna launched a 91-product makeup collection on Friday including 40 shades of foundation. We applaud RiRi for making sure all of our shades of brown as represented.
And the beauty community is responding! We haven’t gotten the numbers in yet, but it’s moving in droves.
The first release of Rihanna’s iconic Puma Creeper, which debuted in September 2015, sold out in three hours. Then, when the $135 sneaker was brought back in May 2016 for a third release, it sold out in 35 minutes, leading to Rihanna’s first sneaker design winning Footwear News’s Achievement Award for the 2016 shoe of the year.
The collaboration has proved to be highly lucrative for Puma and the singer, bringing the company almost $1 billion in sales by the end of Puma’s fourth quarter, according to Bloomberg.
However, since Fenty Beauty’s main partner is Sephora, a major retail giant, it’s safe to assume they are able to meet the crazy demand and replenish as needed.
Yep, Rihanna still got that money a few times over!
(Photo: Jason Merritt/WireImage for WIF)
For the past 10 years, Yusef has been dictating all of the beauty trends we emulate via his most famous client, none other than Rihanna. He started out his career as a performer, but he ended up behind the scenes. In Hairstory, he details his rise in the industry from aspiring singer to creative directing the hair for Fenty x Puma.