Being Black used to mean never finding a foundation that fit your skin just right. That all changed when Rihanna launched her shade inclusive beauty brand, Fenty Beauty. Just one year later, RiRi has made such a significant impact on the beauty industry, so much so that Allure let her sprinkle her Black girl magic on their Best of Beauty cover.
The success of Rihanna’s makeup line was seemingly overnight. With celebs and fans raving over her products, our girl RiRi has changed the beauty game, and it will probably never be the same. Over the last year, beauty brands have scrambled to do what Rihanna does so effortlessly: showcase the diversity of women in all her projects.
On the Allure October cover, Rihanna is rocking all her favorite products from Fenty Beauty. Check out her Fenty glow below:
Wearing Pro Filt’r Soft Matte Longwear Foundation in 330, Match Stix Matte Skinstick in Mocha, Match Stix Shimmer Skinstick in Yacht Lyfe, Mattemoiselle Plush Matte Lipsticks in Spanked and S1ngle, and Gloss Bomb Universal Lip Luminizer in Fenty Glow by Fenty Beauty.
Wearing Diamond Bomb All-Over Diamond Veil and Pro Filt’r Soft Matte Longwear Foundation in 330 by Fenty Beauty.
Wearing Mattemoiselle Plush Matte Lipstick in Spanked and Match Stix Matte Skinstick in Mocha by Fenty Beauty.
Wearing Pro Filt’r Soft Matte Longwear Foundation in 330, Match Stix Matte Skinstick in Mocha, Match Stix Shimmer Skinstick in Yacht Lyfe, Killawatt Freestyle CLF Edition highlighter in Diamond Ball- Out, and Mattemoiselle Plush Matte Lipstick in Spanked by Fenty Beauty.
OK, sis! Rihanna is literally glowing, and she's rocking some braids for the culture, too.
Rihanna hasn't just changed the beauty game, but she's also influenced the way that women of color see themselves in mainstream media. In five thank you notes written to Rihanna, Black women share how the singer turned beauty/fashion mogul has influenced their lives.
“People loved the idea of Slick, but you gave me countless platforms to let people actually fall in love with who I am. You made inclusivity cool, and that’s revolutionary. Now people are putting money toward inclusion, rather than putting money toward a certain supremacy. It’s a beautiful switch in pace. You have my loyalty until the end of time.”
Cynde Watson, a model turned makeup artist, explained the appreciation she feels for the success of Rihanna's makeup brand after she attempted to make the beauty industry more inclusive just ten years prior to Fenty Beauty's launch.
"I credit you for breaking boundaries and shaking things up in today’s beauty space with your intense conviction and celebrity influence. You are inspiring consumers, retailers, and future beauty brands to think globally and recognize that all skin tones matter. And that’s a beautiful thing."
Rihanna is on a serious winning streak, and it can only go up from here! What will she do next? Hopefully, it's new music!
(Photo: Jacopo Raule/Getty Images for Sephora loves Fenty Beauty by Rihanna)
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