When Michelle Obama spoke at the 2020 Democratic National Convention, she sent a powerful message to viewers—vote! Not only did she use her words, but she also used her jewelry to echo the powerful verb.
For those who may have missed it, take a look at this screenshot from the DNCC’s livestream showing our forever FLOTUS wearing a gold necklace that spelled out the word “vote.”
Of course, the necklace created by ByChari, a Black female-owned company based in LA, went viral!
Now, Mrs. Obama is using her influence in politics and fashion to give voters a wearable reminder to cast their ballot. Introducing the first collection of merch from Mrs. Obama’s nonprofit, nonpartisan organization When We All Vote.
The collection—deemed “Vote 4EVER Merch” —features gender-neutral and sustainable clothing, accessories, beauty, and lifestyle products designed by independent, Black-owned and women-owned businesses.
Here are just a few brands featured in the Vote 4EVER Merch collection, which features QR codes to direct customers straight to a voting registration site:
Amazing! What makes this even more exciting that this line has affordable prices ranging between $10 and $150.
According to Vogue, between 50% and 100% of the sale proceeds will be split between When We All Vote and the brands.
FYI: You might want to move fast because most of the products are already sold out. Luckily, this is only the first rollout of the merch.
(Photo: Gilbert Carrasquillo/FilmMagic)