Tyler the Creator

Tyler "the Creator" Okonma is the ringleader of the California-based rap collective OFWGKTA (Odd Future Wolf Gang Kill Them All). In 2011, he released Goblin, on which he pushed the envelope with provocative language and shocking antics — the video for "Yonkers" finds him eating a cockroach and committing suicide by hanging. He won the MTV Video Music Award for Best New Artist in 2011, beating out Wiz Khalifa, Kreayshawn, Foster the People and Big Scan.