A Halftime Survival Guide to Bad Bunny
By Sunday evening, roughly half the country will be arguing about cover-2 defense, the other half will be arguing about commercials, and a very specific portion of Facebook will be asking why the Super Bowl has “gone international.”
The answer is simple: it didn’t.
America just finally noticed the rest of the room.
This year’s halftime performer, Bad Bunny, has already triggered the annual ritual where some fans react to unfamiliar music the way medieval villagers reacted to eclipses — confusion first, then suspicion, then someone confidently explaining it’s definitely a sign of decline.
So let’s break it down.
Step 1: He’s Not From Another Country
Bad Bunny is from Puerto Rico.
That means:
- American passport
- American flag
- American soldiers
- American Costco membership
It’s America… but with better food and people who can dance without consulting a chiropractor.
So when he talks about his home, he’s not yelling at America from outside the house — he’s yelling from the living room while also paying HOA fees.
Step 2: You Haven’t Heard His Music Because The World Didn’t Ask Permission
For decades, global artists had to sing in English to succeed in the U.S.
Bad Bunny said: “What if I just… don’t?”
And then became the most popular artist on Earth anyway.
This is the part that causes the confusion.
It feels like America stopped being the DJ and became one of the dancers.
Nobody took your aux cord — the party just got bigger than the basement.
Step 3: What The Songs Are Actually About
Not socialism.
Not open borders policy papers.
Mostly:
- relationships
- heartbreak
- partying
- ego
- feelings he pretends he doesn’t have
In other words, exactly the same themes as every country song ever written, just with rhythm.
If you played his music on a banjo, half the complaints would disappear.
Step 4: The “Political” Thing
Here’s what really happens.
He criticizes governments, especially corruption and disaster response.
Americans usually love that…
until the person criticizing speaks Spanish while doing it.
Then suddenly it’s geopolitical warfare instead of a guy saying, “hey politicians should probably do their jobs.” Wild how language turns accountability into invasion.
Step 5: Why The NFL Booked Him
Not ideology.
Math.
The NFL wants young viewers and global viewers.
Spanish-language music is currently the biggest music market on Earth.
So the league had a choice:
- Pretend 600 million Spanish speakers don’t exist
- Or keep making money
The NFL has never chosen option one in its entire life.
What You’re Actually About To Watch
You will see:
- dancing
- drums
- crowd screaming lyrics you don’t know
- a stadium having a fantastic time
You will survive.
No one will replace the national anthem with reggaeton.
Your truck will still start.
The beer will remain domestic.
Final Tip
You don’t have to understand every word to understand joy.
Americans once screamed along to “Macarena” for six straight years without learning a single sentence of Spanish and nobody lost citizenship.
You’ll be okay.
Halftime isn’t a citizenship test.
It’s a party.