Black Dads Stand Up! BET Launches New Campaign To Celebrate Our Fathers And Father Figures This Juneteenth And Father’s Day

"Where Black Fathers Are Celebrated" will honor 157 Black men in recognition of 157 years of freedom.

This year, both Father’s Day and Juneteenth happen to fall on the 19th of the month giving the Black community a double dose of joy to celebrate.

BET wants to join in on the fun by launching a new campaign, Where Black Fathers Are Celebrated,” as a way for us all to formally recognize Black fathers and father-figures who leave us inspired, entertained, and all the more wiser each day.

Starting today, May 26, 2022, Greenfly will have an open platform for people to submit a video of one-minute or less  in appreciation and praise of a Black father or father-figure, speaking about his biggest impact on your life, and within the greater community.  The video cannot contain music, lyrics, or music videos unless 100% original and all copyrights are owned by the person posting.

“Being a father is truly my greatest honor; my most prized title,” said Scott Mills, BET CEO in a statement. “I was lucky to have not only my father, but extraordinary father-figures in my life, supporting me through my endeavors, and now having three amazing children of my own, I hope to inspire them to serve their communities as the men in my life and father did for me. We hope this contest will help celebrate all the incredible fathers and father-figures out there who are making an impact and leaving a legacy in our communities.”

RELATED: BET Launches ‘Where Black Fathers Are Celebrated’ Campaign In Celebration Of Juneteenth And Father’s Day 2022'

RELATED: 'Where Black Fathers Are Celebrated' Official Contest Rules

A group of BET employees will get together to review and judge the entries. Each submission will be evaluated based on three key characteristics found in the nominees shown in both their personal life and their work within the community. Winners will be someone who has served as a role model or inspiration and/or championed the personal and professional endeavors of those in their life, fought for personal freedom and someone who is invested in their children’s/those in their care ability to live a thriving life. This is a Black man who has made a sacrifice allowing loved ones to achieve their goals and who continues to be a guiding light to others.

“This year, Father’s Day and Juneteenth fall on the same day, so we wanted to use this day to celebrate the Black fathers and father-figures in our community who are leading the way,” said Jeanine Liburd, Chief Social Impact and Communications Officer.

One grand prize winner will be selected to score $10,000 while 156 second prize winners will choose from one of 10 themed BET Father’s Day Gift Boxes any of which would be perfect for Dad, including:

  • Grooming Kit: Featuring a Bevel Trimmer and products, this kit has everything needed for a professional level shape-up at home.
  • Self-Care: Includes an assortment of Scotch Porter goodies needed to keep beard, hair, face and sensitive areas in check.
  • Noir Bar Old Fashioned Bar Kit: This sophisticated, super deluxe set is the ultimate gift for whiskey lovers with high-end ingredients and accessories to craft the perfect cocktail.
  • Play Music: for the music lover, this package features a Sonos Roam for quality sound no matter the location.
  • Fitness: A Theragun mini, is compact but powerful, providing relief for the fitness lover
  • Beats: Powerbeats Pro are perfect for the on the go dad who never stops.
  • Pro Grilling: This luxe grilling kit includes a Williams Sonoma BBQ Tool Set with Storage Case, Williams Sonoma Digital BBQ Fork Thermometer, Grill Prep Trays and OXO Sauce Dispensing Brush perfect for a summer of backyard BBQ’s and cookouts.
  • Leather: Only the best of the best for dad. This set features Double Zip Toiletry Bag and Thin Bifold Wallet perfect for travel.
  • Charged: The Courant Wireless Charging station ensures devices are always charged and ready to go.
  • Hot Shave: The Heated Razor Starter Kit by Gillette Labs ensures every shave is smooth and comfortable.

The campaign ends on Friday, June 10th and winners will be selected on June 11th and officially announced on June 19th.

For additional information and full terms and conditions please visit

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