Future’s influence has officially crossed into luxury territory — and Louis Vuitton is making it permanent.

The Atlanta-bred superstar has been named Louis Vuitton’s newest brand ambassador, or “Friend of the House,” as Pharrell Williams continues to shape the brand’s cultural orbit through music, sport, and style, according to a report by WWD. 

The announcement adds the “Where Ya At” rapper to a growing list of global tastemakers who reflect Vuitton’s evolving vision under Pharrell’s leadership.

In a statement announcing the partnership, the fashion house pointed to the artist’s wide-reaching impact and creative presence, emphasizing its commitment to “recognizing and celebrating talent across cultural landscapes.” 

According to the luxury brand, the 42-year-old “embodies the core values of Louis Vuitton,” including creativity, artistry, and a pioneering spirit that connects with audiences worldwide.

That alignment has been building in plain sight. The “Pluto” rapper attended Louis Vuitton’s Spring 2026 men’s show in Paris last summer, a moment that quietly hinted at a deeper relationship. 

Months later, he turned heads at the 2025 Met Gala, stepping onto the carpet in custom Louis Vuitton by Pharrell for the evening’s theme, Superfine: Tailoring Black Style, which was a look that underscored how seamlessly his personal style fits into the house’s modern identity.

“His unique style and creative vision make him an invaluable addition to the Louis Vuitton family,” the brand added, reinforcing why the partnership feels less like a surprise and more like a confirmation.

The “Honest” artist now joins a select circle of Friends of the House, including soccer star Jude Bellingham, skateboarder Tyshawn Jones, and actor Tahar Rahim.

While the luxury label hasn’t detailed what’s next, it made clear it’s “eagerly anticipating an inspiring and innovative journey” with the rapper.