Woke AF! 30 Brands Other Than Fenty Beauty That Promise A Diverse Shade Range

Because not all Black girls are "deep tan."

In the past year, we've seen a ton of beauty companies jump on the Fenty Beauty bandwagon—and now inclusivity is the new Black. Literally!

Previously, beauty brands continued to disregard the various shades of brown that make up the wonderful world of Black women. And even when they do make the attempt they only give us "deep tan" at best, all while promoting several shades of beige. Um, not cool.

While we appreciate Fenty Beauty, we were also interested in what else was out there on the market.

To help you out, we compiled a list of brands with a vast amount of shades (and prices) that make shopping for foundation so much easier!

Check out these 30 brands with foundations and/or concealers that cater to Black women of all shades:

  1. CoverFX's Power Play Foundation

    This foundation range has a modern-matte finish and is loaded with a trio of ultra-fine powders that control shine while visibly blurring imperfections.

    Shade Count: 40

  2. Bobbi Brown's Skin Long-Wear Weightless Foundation

    Bobbi Brown’s January drop of the Skin Long-Wear Weightless Foundation with SPF 15 leaves your skin looking shine-free without making it too dry!

    Shade Count: 30

  3. Maybelline's Fit Me Matte & Poreless Foundation

    This staple drugstore collection has a lightweight formula that leaves your skin looking smooth while reducing the appearance of pores. Maybelline can even help you find your shade online to make it that much easier to find the perfect fit for you.

    Shade Count: 40



  4. Black Opal's True Skin Color Skin Perfecting Stick Foundation

    Here's a name we know and love especially since it was made with Black skin in mind! Black Opal’s True Color Skin Perfecting Stick Foundation can be used as for full-coverage, concealing or contouring.

    Shade Count: 16


  5. L'Oréal's True Match Super Blendable Makeup

    This oil-free and fragrance-free formula contains vitamins A and C, wheat germ and grapefruit extract so your skin is protected while you’re wearing it!

    Shade Count: 33

  6. Makeup Forever's Ultra HD Foundation

    Even though Make Up Forever apparently tried to come for Fenty Beauty when it dropped (you already know Bad Gal RiRi’s clapback game was strong) they have a whopping 40 shades to chose from since 2015. Plus, the lightweight formula with hyaluronic spheres guarantees a comfortable, day-long wear. 

    Shade Count: 40

  7. Nars' Natural Radiant Longer Foundation

    NARS’ newest foundation comes equipped with 16-hour wear power. The formula includes raspberry, apple, and watermelon extracts to leave your skin looking smooth and improve the texture of your delicate epidermis.

    Shade Count: 33


  8. Giorgio Armani's Luminous Silk Foundation

    Formulated with their exclusive Micro–fil technology to sculpt and brighten, anticipate a super-smooth finish that looks as good as an Instagram filter. 

    Shade Count: 24

  9. ColourPop's No Filter Concealer

    With its lightweight feel, matte finish and affordable price, this concealer is hard to beat—and can be used to highlight or contour.

    Shade Count: 30

  10. BlackUp's Mattifying Fluid Foundation

    With its sebum-regulating and astringent active ingredients, this foundation formula will keep oily skin under control.

    Shade Count: 18

  11. MAC's Studio Fix Fluid Foundation

    This MAC foundation has been a beauty lover's go-to, especially if you are looking to match various undertones. And, according to their website, it can last up to 24 hours. 

    Shade Count: 35

  12. Becca's Ultimate Coverage Foundation

    This water-resistant foundation does it all! It covers imperfections, redness, hyperpigmentation and uneven skin texture. Thought it couldn't get better? It still has a natural finish.

    Shade Count: 30


    All imperfections will virtually disappear thanks to this oil-free, transfer-free coverage. This foundation was formulated with color-try NAI pigments, which means it maintains the pH level of your skin throughout the day.

    Shade Count: 40

  14. Fashion Fair's Fast Finish Foundation Stick

    Packed with vitamins C and E as well as special skin conditioners that take care of your skin as you wear it. Plus, it can be used for full face coverage or as a spot concealer.

    Shade Count: 18


  15. Urban Decay's Naked Skin Weightless Ultra Definition Liquid Makeup

    Not only will you look good, but this foundation will also improve the firmness of your skin while reducing the appearance of fine lines. This vegan formula is packed with hardworking ingredients like Matrixly 3000, Litchiderm and sodium hyaluronate.

    Shade Count: 24


  16. Stila's Stay All Day Foundation & Concealer

    Talk about a two-for-one—this is a foundation and a refillable concealer in one package. It also contains their Youth Revival Bio-Available Mineral Complex with is a mix of 15 bio-available vitamins, minerals and antioxidants.

    Shade Count: 16

  17. Naveen Dominic's Hi-Def Foundation

    You'll always look camera ready because this formula was made to look great on the big screen. This anti-aging foundation reduces the look of puffiness, hydrates and moisturizes your skin.

    Shade Count: 20


  18. Sunday Riley's The Influencer Clean Long Wear Foundation

    This foundation works for all skin types, giving you a natural looking beat that stays on whether you’re taking selfies or working out.

    Shade Count: 20

  19. Marc Jacobs' Shameless Youthful Look Foundation

    Whether you have a pink, yellow or orange undertone, this foundation has the perfect shade to match your beautiful shade of brown. 

    Shade Count: 29

  20. Everyhue's Glow Perfect Tinted Moisturizer

    Founded by RHOP's Gizelle Byrant, this new makeup line includes vitamin C, vitamin E, hydrating aloe and SPF 25. Plus, these tinted moisturizers will give you a lightweight beat with a satin finish.

    Shade Count: 12

  21. Laura Mercier's Flawless Fusion Foundation

    This vacay-ready foundation is sweat-, humidity-, water-, and transfer-resistant. But the matte-finish will never leave your skin looking dull, flat or cake-y.

    Shade Count: 20

  22. Kylie Cosmetics' Skin Concealer

    Despite being accused of copying RiRi, we can't deny Kylie does have an impressive shade range. Not only is this concealer affordable, but it leaves your skin looking natural no matter what your preferred coverage is.

    Shade Count: 30

  23. KKW Beauty's Liquid Concealer

    Similar to her sister, Kim also wants to help us out with these dark circles. This concealer can be used on its own for the natural look or with the baking powder for photo-shoot ready coverage. 

    Shade Count: 16


  24. Estee Lauder's Double Wear Stay-In-Place Foundation

    Long day? This foundation can last up to 24 hours. Plus, the matte finish won’t have you looking gray even if you have darker skin.

    Shade Count: 42


  25. Shea Moisture's Weightless Shea Serum Foundation

    Shea Moisture is looking out for our hair and our skin. Their foundation formula is filled with enriching qualities like vitamins C and E and organic shea butter that protects and nourishes your skin while you wear it!

    Shade Count: 18

  26. Iman Cosmetics' Luxury Concealing Foundation

    Made specifically with darker skin tones in mind, the ingredient of this foundation (think  licorice, grapeseed, pomegranate antioxidant extracts and vitamins A, C and E) all help enhance your skin tone to have you out here glowing!

    Shade Count: 8

  27. Hourglass' Vanish Seamless Finish Foundation Stick

    This 2017 InStyle Reader’s Choice “Best Foundation Winner” will correct  imperfections like a concealer, feel as smooth as a foundation, and appear as lightweight as a powder. What's not to love?

    Shade Count: 32


  28. Kat Von D's Lock-It Foundation

    Made for different skin types, shades, undertones and coverage, this 24-hour foundation will give you a matte finish without looking super heavy on your skin.

    Shade Count: 30

  29. Huda Beauty's Faux Filter Foundation

    This full-coverage foundation will have you looking as good as your fav Instagrammer, Huda Kattan. It’s velvety formula packed with argan oil and centella asiatica will leave your skin feeling hydrated in any climate. 

    Shade Count: 30


  30. Inglot's HD Perfect Coverup Foundation

    Thanks to the white truffle extract in this foundation, you can rest assure that your skin will be moisturized. It's also a good look for those with sensitive skin since the formula is hypoallergenic!

    Shade Count: 26


Latest News

Subscribe for BET Updates

Provide your email address to receive our newsletter.

By clicking subscribe, I agree to receive newsletters, marketing communications, updates, special offers (including partner offers), and other information from BET and the Paramount family of companies. For more information about our data practices, consult our Privacy Policy.