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Coachella and Goldenvoice Is Suing Afrochella For Trademark Infringement

Afrochella 2022 is set to take place in December

Coachella is heading to court after suing Afrochella for trademark infringement, Pitchfork reports.

The lawsuit was filed last Wednesday in a California federal court, with the famous LA-based festival and its organizer Goldenvoice, claiming the African music festival is “intentionally trading on the goodwill of [Coachella and Goldenvoice’s] well-known COACHELLA and CHELLA festivals and trademarks by actively promoting music events in the United States and in Ghana using the confusingly similar mark ‘AFROCHELLA’ and by fraudulently attempting to register Plaintiffs’ actual trademarks as their own,” according to the suit.

Afrochella is set to take place on December 28 and 29 at El Wak Stadium in Accra, Ghana, with headliners including Burna Boy and Stonebwoy, as well as Ayra Starr, Fireboy DML, Black Sherif, and more.

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